Case Study: Tata Motors boosts brand recall and test-drive traffic with Innovid

TATA Motors reaches 167 million with Innovid to boost brand recall

Tata Motors, a prominent global automobile manufacturer, faced the challenge of boosting brand awareness and driving website traffic for test-drive bookings of their newly launched SUV during the high-profile Indian Premier League cricket tournament. To achieve this, they partnered with vendor Innovid to leverage a dynamic advertising solution.

Innovid implemented its Social Ads Manager to create a dynamic second-screen experience synchronized with live match events. This strategy delivered ads triggered by key game moments, which resulted in reaching 167 million users and achieving a 2% click-through rate, successfully meeting the client's goals for real-time engagement.

TATA Motors