Case Study: Singapore Airlines scales global dynamic creative with Innovid

Singapore Airlines creates 2,000+ dynamic ad versions with Innovid

Singapore Airlines sought to elevate its global prospecting and retargeting campaigns across numerous markets and currencies, requiring a highly dynamic advertising solution. To meet this challenge, the airline partnered with Innovid to implement its dynamic creative optimization technology.

Innovid utilized Singapore Airlines' data feed to automate and personalize creative production within a single template. This solution dynamically populated imagery, pricing, and copy, supporting eight languages and 17 currencies for a global audience. The campaign generated over 2,000 creative versions for more than 500 routes, efficiently scaling the airline's advertising efforts.

Singapore Airlines