Case Study: Simba Sleep achieves 14% ROAS growth with InnovidXP In-Flight Optimizations

Simba Sleep boosts ROAS 14% with Innovid

Simba Sleep, a UK-based direct-to-consumer mattress company, faced the challenge of enhancing their TV measurement strategy to improve campaign performance and prove return on ad spend (ROAS). They partnered with the vendor Innovid and their agency Wake The Bear to adopt InnovidXP for household-level, impression-based measurement and optimization.

The solution involved using InnovidXP to perform weekly in-flight optimizations across creative, daypart, and station. A key insight revealed that 10-second ads performed as well as 30-second ones, allowing them to halve media costs while maintaining performance. By implementing this solution from Innovid, Simba Sleep increased its campaign ROAS by 14% year-over-year and drove a more than 14% increase in TV-driven sales.

Simba Sleep