Case Study: Renault achieves 301% higher engagement with Innovid personalized video gallery

Renault boosts engagement 301% with Innovid

Renault sought to increase brand awareness and interest for its new 2021 Duster model. The challenge was to maximize engagement from prospective car buyers by highlighting multiple video features of the vehicle within their advertising, moving beyond a single pre-roll video format.

Innovid developed a dynamic, interactive video gallery solution that showcased four premium videos. They created twenty-five personalized versions of the ad to match Renault's different target audiences. This strategy from Innovid resulted in a 301% higher video engagement rate, a 291% higher click-through rate, and earned an additional 43 seconds of viewer time over a standard 30-second ad.

Renault