Case Study: Premier Financial Planning Company achieves a 241% lift in campaign KPI performance with InnovidXP

Premier Financial Planning Company lifts campaign KPI 241% with Innovid

The customer, a premier financial planning company, faced the challenge of proving the performance of its new CTV campaign to drive website actions and secure in-flight and future budget increases. They partnered with vendor Innovid and leveraged its Compulse managed service and InnovidXP measurement platform to track outcomes and gain confidence in their CTV investment.

Innovid's solution involved a high-touch service where their team made daily optimizations. Using InnovidXP, they tracked performance and implemented two key changes: adjusting the creative messaging and fine-tuning audience targeting. These optimizations resulted in a 241% lift in the campaign's primary KPI of form completions, which gave the advertiser the confidence to increase spend and commit to future campaigns.