Case Study: PMG Achieves Full-Funnel QSR Sales Measurement with Innovid Transaction Outcomes

PMG measures 4.3% incremental transactions with Innovid

PMG, an advertising agency, sought to provide its quick-service restaurant (QSR) clients with a better view of campaign impact by bridging the gap between ad campaigns and in-store purchases. Their challenge was gaining full-funnel visibility and ensuring media dollars were effectively targeted to drive sales. To address this, PMG partnered with Innovid and adopted its consumer transaction outcomes product.

Using Innovid's solution, PMG was able to measure a vastly greater number of transactions and revenue, including 25x more attributed revenue and 55x more attributed transactions. Innovid measured that the overall campaign drove a 4.3% incremental lift in transactions. These granular insights enabled PMG to optimize performance mid-campaign, identify top media partners, and refine future budget allocations, proving the return on ad spend for its QSR clients.

PMG