Case Study: PMG drives incremental restaurant visits and sales with Innovid and Wurl emotion targeting

PMG drives 40% more incremental restaurant visits with Innovid

The customer, PMG, was facing the challenge of declining sales for their Quick Service Restaurant (QSR) client. This was due to rising prices and increased competition for fewer customers. To address this, they partnered with the vendor Innovid to find new creative ways to drive consumer attention and sales.

Innovid implemented an emotion-based targeting solution for PMG's CTV campaign, serving dynamic creatives personalized for location and timed alongside programming that evoked anticipation and joy. This strategy drove a 40% lift in incremental restaurant visits and a 48% increase in incremental sales, making it PMG's most performant CTV strategy for boosting store visits.

PMG