Case Study: PENN Entertainment increases relevancy with live odds using Innovid

PENN Entertainment refreshes live odds creative every 5 minutes with Innovid

PENN Entertainment needed to support the launch of a new betting partner with dynamic advertising creative that could feature frequently updated live odds. Their challenge was to deliver custom, relevant, and brand-led messaging that could refresh in near real-time. To achieve this, they partnered with Innovid and utilized its Enhanced Catalogs solution.

Innovid's solution enabled PENN Entertainment to create dynamic designs that automatically updated odds from their catalog as often as every five minutes. This strategy delivered highly personalized messaging across the open web and social media while also driving significant time and cost savings for the team.

PENN Entertainment