Case Study: Paramount+ increases viewership with Innovid

Paramount+ increases viewership with Innovid

Paramount+ needed to update local game schedules with real-time information across multiple media channels, a task they found impossible to achieve with traditional tools. To overcome this challenge, they partnered with Innovid for its dynamic creative and automated workflow solutions.

Innovid implemented a solution that delivered targeted game promotions featuring real-time updates and unique videos for each game and ad combination. This strategy was executed across display, video, and social channels. As a result of working with Innovid, Paramount+ successfully increased its viewership.

Paramount+