Case Study: Paramount and THQ Nordic achieve 13x higher engagement with Innovid Interactive CTV

Paramount drives 13x higher CTV engagement with Innovid

Paramount, along with its partner THQ Nordic, faced the challenge of driving awareness and sales for the new SpongeBob SquarePants: The Cosmic Shake video game. They sought to leverage Paramount's EyeQ Kids & Family content bundle to effectively engage their target audience. To achieve this, they partnered with the vendor Innovid to utilize an interactive CTV advertising solution.

Innovid implemented an Interactive Canvas ad that surrounded the video assets with a playful experience, allowing viewers to guess which costume SpongeBob was wearing. This solution drove an average engagement rate of 7.1%, with 98.5% of interactions coming from the survey feature. Most significantly, the campaign achieved a 13x higher engagement rate than Innovid's benchmarks, delivering unparalleled audience connection.

Paramount