Case Study: Panera achieves cost efficiencies and incremental reach with InnovidXP

Panera cuts cost per unique reach by 4% with Innovid

The customer, Panera, and their agency Publicis sought an independent measurement partner to analyze the deduplicated performance of their streaming TV investment. They needed to understand this to inform their 2022 media strategy and identify optimization opportunities. They partnered with the vendor Innovid and utilized its InnovidXP platform for this purpose.

Innovid implemented its InnovidXP platform to provide always-on access to unbiased reach and frequency reporting. This enabled Publicis to execute numerous in-flight optimizations, shifting budgets to publishers that delivered more unique household reach. The solution provided by Innovid resulted in a 5% increase in incremental reach, a 13% improvement in unique reach efficiency, and a 4% reduction in cost per unique reach.

Panera