Case Study: OBI boosts CTV engagement and brand impact with Disney Advertising and Innovid

OBI lifts purchase intent 16% with Innovid

OBI, an advertising agency, faced the challenge of transforming a client's connected TV (CTV) strategy from passive viewership into active engagement for a portfolio of multifamily properties. Their goal was to harness the CTV environment to increase purchase intent, improve brand perception, and drive qualified leads. To achieve this, OBI partnered with Innovid to utilize its dynamic and interactive ad solutions.

Innovid implemented a multi-layered campaign featuring audience segmentation and interactive ad features, which allowed users to explore property listings and video tours directly within the ad. This seamless approach moved viewers down the funnel without leaving the CTV environment. The campaign delivered significant measurable results for OBI, including a 16% lift in purchase intent, a 15% increase in brand trust, and a 19% improvement in brand favorability.

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