Case Study: National Dance Institute boosts PSA engagement and action with Innovid

National Dance Institute - Customer Case Study

National Dance Institute partnered with Innovid to help support the Enough! PSA campaign, a dance-driven call for gun safety created by Robbie Fairchild and Ezra Hurwitz. With a very limited budget, the team needed an effective way to reach Millennials and Gen Z and keep them engaged long enough to inspire action.

Innovid helped solve this by securing free remnant CTV inventory through Hulu and Fox, cutting the 4-minute PSA into a 15-second teaser, and adding a TV2Mobile feature so viewers could text themselves ways to get involved. The campaign delivered strong engagement, generating an average time-earned rate of 1 minute, 29 seconds per session and prompting 3,129 text messages from viewers interested in learning more.

National Dance Institute