Case Study: Mynt Agency achieves 25% ROI improvement and 4x ROAS with InnovidXP from Innovid

Mynt Agency boosts ROI by 25% and reaches 4x ROAS with Innovid

Mynt Agency, a global marketing agency with over 30 years of experience, sought to better understand the customer journey and measure concrete outcomes like sales and sign-ups to deliver exceptional campaign performance for its diverse clients. To achieve this goal, the agency partnered with Innovid and utilized its InnovidXP product.

By leveraging InnovidXP's independent analytics and measurement capabilities, Mynt Agency gained deep insights to execute in-flight optimizations across various channels and demographics. This strategy allowed them to continuously refine their campaigns. As a result of working with Innovid, Mynt Agency achieved a 25% improvement in ROI and reached up to 4x return on ad spend (ROAS).

Mynt Agency