Case Study: Mondelez achieves a 29% lift in ad recall with Innovid

Mondelez drives a 29% lift in ad recall with Innovid

The customer Mondelez, for its Philadelphia brand, sought to deepen emotional connections with its audience by personalizing advertising based on consumer behaviors and beliefs. Their challenge was to engage consumers across all meaningful touchpoints, specifically targeting moments like lunch time. To achieve this, they partnered with vendor Innovid to leverage its dynamic creative optimization (DCO) technology.

Innovid's solution involved using its DCO and social integrations to build, upload, and optimize the campaign from a centralized feed. This allowed for unique messaging across multiple platforms. The results were significant, including a 29% lift in ad recall, a 38% view-through rate on YouTube, and a click-through rate that was 1.5 times the display benchmark.

Mondelez