Case Study: Mondelez drives Ramadan awareness and sales for TANG with Innovid Dynamic Creative

Mondelez boosts CTR to 0.42% with Innovid

Mondelez sought to drive awareness and sales for its TANG brand during Ramadan, aiming to use dynamic creative to personalize ads based on audience interests and a daily countdown to Iftar. The challenge was efficiently executing this campaign across three different countries, languages, and time zones with a sunset time that changed daily. To meet this goal, Mondelez partnered with Innovid and its dynamic creative optimization solutions.

Innovid implemented an omni-channel dynamic messaging strategy, creating personalized ads for five different audience affinities. The vendor facilitated close cross-departmental collaboration to manage the complex creative requirements and daily-changing elements. The campaign significantly exceeded its performance goals, achieving a 72.1% viewability rate against a 50% target and a $2.24 CPM against a $5 goal on DV360, while also beating all key metrics on YouTube.

Mondelez