Case Study: Midnite achieves real-time betting ad updates with Innovid

Midnite boosts Facebook creative updates 10x with Innovid

Midnite, a London-based Gen Z-focused esports betting platform, faced challenges promoting live betting odds on Facebook due to strict regulations and platform rules for updating ad content. To overcome this, they partnered with the vendor Innovid to utilize its enhanced catalog solution and API integration.

Innovid implemented a solution that seamlessly integrated live odds into Facebook creatives, using its proprietary image rendering to update odds every five minutes via the Facebook API. This allowed Midnite to launch a new Facebook advertising channel, achieving 10x more frequent creative updates and solidifying its position as an industry innovator.

Midnite