Case Study: marta GmbH achieves 70% lower cost per lead and 400% more website visits with InnovidXP from Innovid

marta GmbH cuts cost per lead by 70% with Innovid

marta GmbH, a Germany-based direct-to-consumer advertiser in elderly care services, aimed to transform linear TV into a performance marketing channel to generate high-quality leads. To achieve this, they needed granular attribution insights to optimize their campaign in-flight and sought the help of Innovid and its InnovidXP product.

Partnering with Innovid, marta GmbH leveraged InnovidXP's advanced capabilities to analyze insights and optimize across creative, daypart, and TV channels. This allowed for rapid feedback and adjustments, including experimenting with new ad formats. As a result of these optimizations, marta GmbH reduced cost per lead by over 70% and increased website visits by over 400% within six weeks.

Marta GmbH