Case Study: Macy's achieves personalized holiday messaging at scale with Innovid

Macy's accelerates holiday creative launches daily with Innovid

Macy's sought to captivate its online audience with personalized, trending product messages, particularly during peak holiday seasons. They turned to the vendor Innovid for a solution that would enable dynamic and relevant video messaging.

Innovid implemented a seamless, end-to-end workflow that allowed Macy's to curate and launch unique video creative versions daily by leveraging feed endpoint data. This partnership accelerated Macy's speed to market and ensured their messaging resonated with customers, keeping the retailer at the forefront of their customers' minds with fresh gift ideas.

Macy's