Case Study: Lowe's achieves stronger video ad performance with Innovid dynamic overlays

Lowe's lifts CTR 118% with Innovid dynamic video overlays

Lowe's sought to enhance their video advertising engagement, particularly during key seasonal periods. They were limited to using static overlays that were not meeting their performance goals. To address this challenge, Lowe's partnered with Innovid to utilize its dynamic creative build tools for video overlays.

Innovid implemented dynamic video overlays that complemented Lowe's base creative with time-sensitive messages. This strategy generated numerous creative iterations, which significantly boosted consumer engagement. The solution from Innovid yielded substantial results, including a 118% lift in click-through rate, a 214% lift in revenue per thousand impressions, and a 217% lift in conversion rate.

Lowe's