Case Study: Lovesac drives QR code engagement with Innovid’s interactive CTV solution

Lovesac drives 1220 QR code scan clicks with Innovid

The furniture company Lovesac was seeking unique methods to drive online conversions from connected TV viewers to its website, specifically for its Sactionals product line. To address this challenge, they partnered with the vendor Innovid for an interactive connected TV advertising solution.

Innovid designed an interactive Branded Canvas ad that featured a QR code, highlighting the customizable nature of Lovesac's Sactionals and inviting viewers to scan the code with their mobile phones. This solution implemented by Innovid was highly successful, achieving a QR code engagement rate that was more than double the benchmark and generating 1,220 QR code scan clicks.

Lovesac