Case Study: L’Oréal boosts online traffic and clicks with Innovid interactive video overlays

L’Oréal Increases Online Traffic With Data-Driven & Interactive Video Overlays

L’Oréal partnered with Innovid to promote Giorgio Armani products and solve the challenge of driving shoppers to both brick-and-mortar retailers and retailer websites through digital video. The goal was to increase traffic and support purchase intent by reaching consumers with more relevant, location-based messaging.

Innovid created more than 2,000 personalized video versions across four Armani campaigns using geo-specific interactive overlays that showed the retailer nearest to each viewer, including Macy’s, Sephora, and Ulta. The interactive videos outperformed standard pre-roll ads, delivering the highest performance lift and double-digit growth in click-through rate, while helping drive traffic to L’Oréal’s site and retailer locations.

L’Oreal