Case Study: L’Oréal boosts online traffic with Innovid’s interactive video overlays

L’Oreal drives online traffic with Innovid’s 2,000+ interactive video overlays

L'Oréal sought to increase online traffic and drive customers to both physical retailers and their websites as part of a promotion for Giorgio Armani products. To meet this goal, the company partnered with Innovid to leverage its data-driven and interactive video overlay solutions.

Innovid created over 2,000 geo-specific video versions for the campaign, featuring overlays that displayed the nearest retailer to the viewer. This solution allowed audiences to click out to a retailer's website directly from the ad. The data-driven interactive videos delivered by Innovid resulted in double-digit growth in click-through rate, significantly outperforming standard pre-roll videos.

L’Oreal