Case Study: Leading Global Consumer Electronics boosts Facebook video performance with Innovid

Leading Global Consumer Electronics - Customer Case Study

Leading Global Consumer Electronics partnered with Innovid to improve Facebook video performance. The brand needed a way to generate more relevant video views for custom audiences using its existing creative assets, but wasn’t sure how to scale that approach effectively within a social strategy.

Innovid tailored the brand’s videos for Facebook by shortening existing content, adding personalized overlays, and creating 10 data-driven video variants targeted by gender, device ownership, and lifestyle. This resulted in a 190% increase in video completion rate, an 18% decrease in cost per view, and a 52% reduction in cost per click.