Case Study: Haleon achieves greater relevance and efficiency with Innovid's personalisation infrastructure

Haleon boosts video CTR 94% with Innovid

Haleon sought to leverage dynamic creative optimization (DCO) technology to drive deeper personal connections and scale personalized ad experiences efficiently across video and display. The team identified an opportunity to match its Voltaren audience segments with highly relevant messaging in a quick and replicable fashion.

Innovid implemented its Composer Suite, which served as a conduit to Haleon's existing design tools, to author and map dynamic creative. After creating five base frameworks, Innovid's rendering engine built 343 unique creative versions in less than an hour. This solution delivered a +94% increase in video CTR versus brand benchmarks, a 2.5x better CTR on YouTube for DCO video compared to standard, and a 1.6x improved display CTR through inflight optimizations.

Haleon