Case Study: Haleon boosts personalization and awareness with Innovid DCO

Haleon boosts click-throughs 4.3x with Innovid

The customer, Haleon, sought to widen awareness for its Panadol product and needed a more relevant and efficient advertising approach. Partnering with vendor Innovid, they leveraged its dynamic creative optimization (DCO) technology to deliver personalized messaging to pain sufferers.

Innovid implemented a DCO campaign that utilized personalized creative execution. The solution focused on driving video completion rates and site traffic. The campaign successfully achieved its goals of enhancing relevance and operational efficiency for the customer.

Haleon