Case Study: Haleon boosts Panadol awareness with Innovid personalisation

Haleon achieves 97% CTV video completion with Innovid

Haleon, the owner of the Panadol brand, faced the challenge of repositioning its well-known painkiller in Hong Kong. The product was initially recognized for headaches but aimed to become a solution for all types of pain. To address this, Haleon partnered with vendor Innovid for creative execution to launch a personalized dynamic creative optimization (DCO) campaign.

Innovid implemented a solution that developed over 600 personalized ad versions tailored to specific daily moments and audience segments. This strategy achieved outstanding results, including an 81% video completion rate for the DCO campaign and a remarkable 97% video completion rate for the campaign's connected TV (CTV) component.

Haleon