Case Study: HAIX boosts eCommerce visits and improves ROI with InnovidXP

HAIX increases ROI by 55% with Innovid

The European retailer HAIX sought to optimize its television campaigns to drive more traffic and sales to its eCommerce site. To achieve this, it partnered with Innovid and utilized their InnovidXP measurement and analytics product.

Using InnovidXP, HAIX was able to measure both the immediate and long-term impact of its TV campaigns on web traffic. This data allowed for continuous campaign optimization. As a result, HAIX saw a 55% improvement in ROI, a 37% increase in immediate website visits, and a 24% increase in longer-term visits. The insights provided by Innovid also gave HAIX the confidence to increase its TV spot inventory by 78% year-over-year.

HAIX