Case Study: GSK Consumer Healthcare improves ROI nearly 20% with Innovid personalization

GSK Consumer Healthcare improves ROI by 19.4% with Innovid

GSK Consumer Healthcare sought to improve cost efficiency and prove the value of personalization for its Pronamel brand. The challenge was to demonstrate that the incremental cost of dynamic creative optimization (DCO) would provide a true lift in performance against established benchmarks. To tackle this, they partnered with vendor Innovid.

Innovid implemented a solution using its versioning technology and social integrations to build, upload, and optimize the campaign. This allowed for a centralized feed to showcase unique messages for each audience across platforms. The results were significant: a 19.4% improvement in media efficiency versus the previous year's ROI, a 60% increase in purchase intent, and a 30% lower CPM across social channels than planned. Innovid's platform successfully proved the ROI of personalization.

GSK Consumer Healthcare