Case Study: Goodway Group achieves 5x faster creative rendering with Innovid

Goodway Group boosts creative rendering 5x faster with Innovid

Goodway Group, a marketing services provider for leading automotive brands, sought a new dynamic creative optimization (DCO) partner. Their challenge was to find a more unified, self-service, and cost-effective solution for delivering localized video and display ads, especially during high-demand periods requiring rapid deployment of hundreds of campaigns.

Innovid implemented its self-service DCO technology, including an Adobe After Effects Composer extension, to streamline creative production. This solution allowed Goodway Group to adjust and launch data feed updates in over a minute and render creative versions 3-5 times faster than competitors. As a result, Innovid enabled Goodway to serve over 600,000 customized creatives per year with significantly accelerated turnaround times.

Goodway Group