Case Study: Global Airline achieves more flight searches with personalized social advertising from Innovid

Global Airline boosts flight searches 24% with Innovid

The customer, a global airline, partnered with Innovid to drive flight consideration and increase searches while lowering costs through personalized, market-specific social advertising. Their challenge was to avoid market cross-contamination and effectively target both new and returning audiences.

Innovid implemented a solution that restructured the client's data feed for prospecting and retargeting, enabling advanced geo-targeting with market-specific product sets. This ensured dynamically localized fare data and automatically served tailored creative. As a result, Innovid's campaign generated a 48% increase in click-through rate, a 24% surge in total flight searches, and cut the cost per search by 19%.

Global Airline