Case Study: General Motors achieves 80% unique reach with Innovid measurement

General Motors achieves 80% unique reach with Innovid

General Motors partnered with Innovid to analyze the impact of its connected TV (CTV) advertising on brand awareness and to determine the optimal creative frequency for its campaigns.

Using Innovid's measurement solution, the campaign was analyzed across 23 publishers, delivering 76 million CTV impressions. Innovid's analysis revealed that this strategy enabled General Motors to achieve an 80% unique reach percentage, a ~22% unique reach efficiency, and an average campaign frequency of 3.7X.

General Motors