Case Study: Florida Virtual School boosts engagement on Connected TV with Innovid interactive trivia

Florida Virtual School boosts trivia engagement 0.86% with Innovid

Florida Virtual School sought to increase brand awareness and engagement for its online K-12 curriculum. To meet this challenge, they partnered with Innovid to implement an interactive connected TV solution.

Innovid designed two custom interactive CTV experiences using its trivia format. This solution successfully drove significant engagement, yielding a 0.86% trivia engagement rate (a 72% lift over the benchmark), a 68% response rate, and over 76 seconds of earned viewer interaction time.

Florida Virtual School