Case Study: Estée Lauder Achieves 43% Brand Recall Lift with Innovid's Data-Driven YouTube Video Solution

Estee Lauder - Customer Case Study

Estée Lauder’s La Mer brand needed to stand out in a crowded beauty market and improve brand recall for Crème de la Mer Moisturizing Crème. To do this, the team worked with Innovid and used a personalized, data-driven video strategy across YouTube TrueView to drive stronger customer engagement and relevance.

Innovid shortened the core brand video from 30 seconds to 15 seconds, added persistent branding, and layered on contextual creative overlays tailored to what users were watching or searching for. The campaign delivered a 47.57% completion rate versus a 34.45% YouTube CPG beauty benchmark, lowered cost-per-view to $0.03 from $0.05, and generated a 43% lift in overall brand recall.

Estee Lauder