Case Study: Estée Lauder achieves stronger brand recall with Innovid's personalized video on YouTube

Estee Lauder boosts brand recall 43% with Innovid

The customer Estee Lauder, specifically its La Mer brand, faced the challenge of standing out in a saturated beauty market to drive brand recall for its Crème de la Mer product. To create deeper customer engagement, they partnered with the vendor Innovid to implement a personalized, data-driven video strategy on YouTube TrueView.

Innovid's solution involved shortening the core brand video and adding personalized creative overlays based on user search content. This data-driven approach resulted in a significant performance lift, including a 47.47% completion rate, a cost-per-view of $0.03, and a +72% lift in brand recall compared to the YouTube benchmark.

Estee Lauder