Case Study: Enough! drives brand awareness and action with Innovid interactive CTV

Enough! drives 3,129 text messages and 1:29 average engagement with Innovid

The customer, Enough!, a PSA campaign, faced the challenge of reaching Millennials and Generation Z with a limited budget to promote their gun safety anthem and drive viewer action. The vendor, Innovid, provided a solution using interactive connected TV (CTV) advertising.

Innovid secured free remnant CTV inventory and used its creative production services to develop a shorter interactive ad with a TV2Mobile feature. This solution drove significant engagement, achieving an average time-earned rate of 1 minute and 29 seconds and generating over 3,129 user text messages requesting more information on the cause.

Enough!