Case Study: Enfamil achieves higher ROAS and sales with Innovid and Roundel shoppable CTV

Enfamil raises awareness with Innovid and drives 3X higher ROAS

Enfamil, a leading infant formula brand, was looking for a new way to reach potential customers to drive awareness and shopping opportunities. They partnered with Innovid to leverage Roundel’s shoppable creative format for connected TV (CTV), aiming to capitalize on the consumer trend of scanning QR codes while watching television.

Innovid implemented a CTV campaign that tested different creative calls-to-action and targeted specific audience segments. The solution generated a 3x higher return on ad spend and 2x higher sales per thousand impressions, with over 15 million campaign impressions. Innovid's campaign also revealed key insights, such as a guest preference for the "Scan to Shop" CTA and a 31% higher ROAS when targeting recent baby product purchasers.

Enfamil