Case Study: Energizer achieves higher sales lift and ROAS with Innovid CTV

Energizer boosts sales lift 7% with Innovid

Energizer wanted to drive awareness and sales for its battery packs during a holiday campaign and sought to incorporate CTV into its omnichannel strategy. The challenge was to effectively reach relevant shoppers and measure the impact of this approach. To achieve this, they partnered with Innovid.

Innovid provided its CTV advertising solutions, including a shoppable ad format with a QR code. This was part of a targeted strategy that used contextual, search, and first-party data to reach potential customers on platforms like Target.com. The results were significant, with the omnichannel approach driving a 7% sales lift. The shoppable Innovid format specifically generated an 18% higher return on ad spend compared to a standard CTV ad and a 12 times higher sales lift year-over-year from the previous holiday campaign.

Energizer