Case Study: Eicoff reduces client cost per response by 35% with Innovid Measurement

Eicoff reduces client cost per response by 35% with Innovid

Eicoff, a media agency, faced the challenge of measuring and optimizing its converged cross-channel media approach, which included CTV/OTT. They needed a more efficient and customizable measurement solution to enhance their media optimization engines for a diverse client base. To address this, they turned to the vendor Innovid and its measurement platform.

Innovid provided a highly flexible solution, allowing Eicoff to define custom metrics and dimensions for analysis. The platform delivered granular data insights through advanced visualization tools, which informed optimizations across various campaign elements. As a result of implementing Innovid's solution, Eicoff achieved a 35% reduction in cost per response for its clients and gained a deeper understanding of each campaign's financial impact.

Eicoff