Case Study: DeVry University boosts video engagement with Innovid's personalized interactive canvas

Devry University - Customer Case Study

DeVry University partnered with Innovid to improve engagement with its video ads and drive more interest in its enrollment programs and website traffic. DeVry wanted a more effective way to reach different audience segments and increase interaction with its existing video assets.

Innovid turned DeVry’s standard pre-roll videos into personalized, interactive desktop canvases with stronger branding, segment-specific messaging, and clickable calls to action. The campaign delivered a +285% click-thru rate, +178% visit rate, +180% visit-to-inquiry ratio, and a +6% video completion rate versus standard pre-roll, showing clear performance gains for DeVry University.

DeVry University