Case Study: DeVry University achieves higher video engagement with Innovid interactive personalized canvas

DeVry University boosts click-thru rate 285% with Innovid

DeVry University sought to increase engagement with its video ads to drive interest in its enrollment programs and boost website traffic. To meet this goal, the institution partnered with Innovid for its interactive and data-driven video solutions.

Innovid transformed DeVry's existing video assets into an interactive canvas for desktop pre-roll ads. This solution featured personalized messaging for different audience segments and interactive buttons with strong calls-to-action. The results were significant, including a 285% higher click-through rate to the website and a 178% higher visit rate compared to standard pre-roll videos.

DeVry University