Case Study: Delivery Hero achieves a 41.9% lower cost per acquisition with InnovidXP

Delivery Hero reduces cost per acquisition by 41.9% with Innovid

Delivery Hero, a global online food-delivery service, faced the challenge of gaining a granular, real-time understanding of how its aggressive, TV-led marketing campaigns were performing across over 40 countries. While they knew TV was effective at driving digital response, their existing methods provided only top-level numbers. They partnered with Innovid and used its InnovidXP platform to move beyond basic metrics and optimize their TV buy for key performance indicators.

Innovid's solution provided Delivery Hero with same-day analytics broken down by numerous factors, allowing for continuous campaign optimization. Furthermore, InnovidXP integrated with mobile measurement platform Adjust to attribute TV's impact on crucial app activity. This granular insight enabled Delivery Hero to dramatically improve efficiency, achieving a 41.9% reduction in cost per acquisition as a direct result of working with Innovid.

Delivery Hero