Case Study: Davis Elen Advertising achieves 96% unique reach for Toyota with Innovid

Davis Elen Advertising drives 96% unique reach with Innovid

Davis Elen Advertising sought to maximize unique household reach and minimize cost inefficiencies for their client, the Southern California Toyota Dealers Association. To achieve this, they partnered with the ad tech vendor Innovid, utilizing its ad serving and measurement solutions to evaluate a new strategy involving direct deals with device manufacturers and smart TV developers.

Innovid's analysis confirmed the strategy was highly effective. The solution delivered a 96% unique reach rate while keeping publisher overlap low at 4%. Most notably, Innovid helped Davis Elen Advertising decrease the average cost per unique reach by 35%, efficiently reaching approximately 1.6 million CTV households.

Davis Elen Advertising