Case Study: Davis Elen Advertising achieves 20% lower cost per unique reach with InnovidXP

Davis Elen Advertising cuts cost per unique reach by 20% with Innovid

Davis Elen Advertising aimed to expand its successful connected TV strategy across more devices and advertisers. The challenge was to determine if extending video campaigns to television, desktop, and mobile screens would yield incremental reach and frequency-based cost savings. To achieve this, they partnered with the vendor Innovid and utilized its InnovidXP product for measurement.

Innovid implemented its solution by delivering ad tags that automatically captured reach, frequency, and overlap results across device partners like LG and Samsung. The results were significant, with one client achieving a 20% decrease in cost per unique reach. For another, the campaign achieved a 92% unique reach rate with only a 2% overlap between major partners. Innovid provided the independent measurement that proved the effectiveness of this expanded, device-first approach.

Davis Elen Advertising