Case Study: Davis Elen Advertising achieves +28% incremental reach and 35% CPM savings with Innovid Harmony Reach & Frequency

Davis Elen Advertising boosts incremental reach 28% with Innovid

Davis Elen Advertising aimed to improve frequency management for its clients' digital video ad investments, which were hindered by siloed publisher data and a fragmented view of ad delivery. To combat this industry challenge, the agency partnered with Innovid and its Harmony Reach & Frequency solution to gain a holistic view of household frequency for its clients McDonald’s of Southern California and the Southern California Toyota Dealers Association.

Innovid implemented its solution by leveraging its role as the primary ad server to automate household exposure intelligence to the clients' DSPs. This allowed Davis Elen to apply real-time targeting logic, finding incremental reach and eliminating wasteful impressions. The results from Innovid's solution included a 28% increase in incremental unique household reach and an average CPM savings of 35%.

Davis Elen Advertising