Case Study: CVS achieves more relevant shoppable experiences with Innovid

CVS boosts site traffic 10% with Innovid

CVS aimed to enhance the efficiency and personalization of its evergreen Front Store campaign but faced the challenge of significant manual work required to scale its creative versioning process. To automate this, they partnered with vendor Innovid to leverage their platform and integrate an existing product feed.

Innovid's solution automated the creative versioning by integrating CVS's product catalog, which minimized errors and freed the team for more strategic work. This allowed for greater audience segmentation and relevancy. The campaign resulted in a 10% increase in site traffic and a 7-10% improvement in overall campaign effectiveness.

CVS