Case Study: CT Lottery boosts KENO awareness and site conversions with Innovid Interactive CTV

CT Lottery boosts QR code scan click rate to 0.08% with Innovid

The CT Lottery approached Innovid with the goal of increasing awareness for its KENO game and driving traffic to its mobile site. The challenge was to complement its existing pre-roll video campaign with a solution that could effectively boost engagement and conversions.

Innovid implemented an interactive connected TV (CTV) solution, building a canvas unit to accompany the existing video assets. This included KENO-specific creative elements to boost awareness and a QR code to drive conversions by linking to the game site. The campaign achieved a QR code scan click rate of 0.08%, which beat the industry average by four times.

CT Lottery