Case Study: Cow & Gate improves budget allocation and reduces CPM and CPC with Innovid Social Ads Manager

Cow & Gate reduces CPM by 52% with Innovid

Cow & Gate, a prominent UK baby food and milks brand, faced the challenge of effectively managing and allocating budgets across its diverse product lines. Despite using Facebook's campaign budget optimization, spending was uneven and misaligned with business priorities. To regain control, the company partnered with Innovid and employed its Social Ads Manager product.

Innovid implemented budget thresholds and shifted from a total to a daily budget cap, ensuring all product ads remained active and gained balanced visibility. This solution delivered an optimized campaign budget, resulting in a dramatic reduction of up to 52% in CPM and up to 41% in CPC across different products.

Cow & gate