Case Study: Conagra Brands achieves 200% lift in brand metrics with Innovid

Conagra Brands Snack King Drives Royal Results With Shoppable, Interactive Video

Conagra Brands worked with Innovid to move beyond a “one-to-all” approach and make its messaging more relevant and emotional for different consumer groups. The goal was to personalize video advertising for PAM Cooking Spray so it could better resonate with audiences based on their needs and motivations.

Innovid helped Conagra Brands and its agencies create dynamic, real-time personalized video experiences with interactive recipes tailored by audience segment, device, and day of week, using Salesforce DMP data to serve the right creative. The campaign delivered strong results, including a 190% average lift in engagement rate, a 32% average lift in video completion rate, 22 additional seconds of time earned, and a 200% overall lift in brand metrics.

Conagra Brands