Case Study: Conagra Brands boosts shoppable video performance with Innovid

Conagra Brands Snack King Drives Royal Results With Shoppable, Interactive Video

Conagra Brands partnered with Innovid to test interactive, shoppable video for snack brands including Slim Jim, DAVID Seeds, and Orville Redenbacher’s popcorn. The goal was to compare these digital video experiences against standard pre-roll and see whether interactive formats could drive stronger consumer action.

Innovid created two “Snack King” shoppable video formats with clickable “Buy Now” buttons: an animated branded overlay and a full branded canvas version. The campaign delivered a +39% higher click-thru rate on mobile and a +22% lift in video completion rate on desktop, showing that Innovid’s interactive video solution improved key performance metrics.

Conagra Brands